Willowood USA Teams Up with Lariat Partners
Apr 20, 2016 | Announcements
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Willowood USA announced today that they have teamed up with Lariat Partners, a Denver based private equity firm to further expand their product portfolio and market expansion.
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“The strategic investment that Lariat Partners has made in our company will rapidly fuel our growth and presence in U.S. agriculture” states Brian Heinze – Willowood USA President and CEO. “We have experienced excellent growth these past 5 years but this investment from Lariat will ramp up our expansion and presence in markets that we have not yet penetrated.”
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Lariat is providing the necessary growth capital to help Willowood USA make strategic hires, internally develop and opportunistically acquire new products, and enhance its sales and marketing efforts.
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“We are once again off to another record year of sales” stated Andy King – Willowood National Sales Manager. “Our growing product portfolio combined with low commodity prices and growers’ desire to reduce input costs have worked in our favor this season.”
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Kevin Mitchell, Managing Partner for Lariat Partners, said: “We are very impressed with the management team at Willowood USA and the success they have experienced bringing valuable crop protection products to market at a time when growers are increasingly demanding high performing herbicides, fungicides, and insecticides at a competitive price. Specialty Agriculture is a sector of focus for Lariat and we have a particular interest in crop protection. We feel our investment in Willowood’s future growth is a great fit for our CORE Investment Strategy.”
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About Lariat Partners
Denver based Lariat Partners is a private equity firm focused on redefining the private equity experience in the lower-middle market. With it’s People First, Strategy Second relationship philosophy and its CORE investment strategy targeting Consolidations, Consumables and Recurring Revenue businesses, Lariat offers a differentiated approach to partnering with entrepreneurs and growing their middle market businesses. The firm targets companies across a number of industries, including Specialty Agriculture, Energy & Environmental Services, Consumer Products and Maritime Services. For more information visit www.lariatpartners.net.
